While cutting tomatoes, I think about work.

I am back from a client meeting, I think about going to Japan.

I am in Italy for a short excursion, I dream about working in the wine industry.

Sadly, I talk to friends, while I think about my parents.

When I am with my parents, we talk about the past.

People often relate their happiness to the presence of another person, to some prerequisites (travelling, higher income, free time) and live with the future promise to become happy. One day – WHEN… IF…

Songs, articles, social norms, routine, movies, they all scream: ‘I wish YOU were here.’

And certainly one day we get to that point in life, when we utter, silently, almost scared to say it out loud, to ourselves:

I wish I were here.

The marketing, political and economic spheres benefit vastly from this lack of clear inner voice. When confused, people could be easily cornered. Manipulated.

Interesting revelations became apparent while reading through Seth Goddin’s post on happiness:

‘The question worth pondering is: are you seeking out the imperfect to justify your habit of being unhappy? Does something have to happen in the outside world for you to be happy inside?’

‘Marketers spend billions of dollars trying to create a connection between what we see in the mirror and our happiness, implying that others are judging us in a way that ought to make us unhappy.’

It is damn interesting how we perceive time and location. It rarely is ‘here and now’. The mind leaps to ‘there and then’. We postpone living, as if we could afford doing it forever. Surrounded by precious items, comfort-ensuring statements and a pile of plans, we proceed to the illusion we own something else but this very moment.

We own this moment. 🙂

We are rich.

However, every time we lose focus on ‘here and now’, we go spiritually bankrupt.

Subscribe to receive updates here

Tagged , , ,

7 thoughts on “Procrastination

  1. johoward says:

    Such interesting ideas about time and location here.

  2. melangie says:

    Thank you Joanna. Looking at what you do and how successful you are, that comes as a great compliment. Appreciated.

  3. Chris Brown says:

    There’s the here and now, and there’s also the delight of (good) memories brought into the present.
    “For oft, when on my couch I lie. In vacant or in pensive mood, They flash upon that inward eye. Which is the bliss of solitude; And then my heart with pleasure fills. .And dances with the daffodils.”
    (I never appreciated this as a child.)

    And as for marketers and advertisers, once one has started to spot their aim,and techniques it can afford almost endless amusement.
    So many new cars seem to come with an app that empties the road of all other cars…
    Not stated but, like so much else, almost subliminally implied.

    • melangie says:

      Thanks for your thoughtful comment, Chris. What you said about memories reminded me of ‘“Memory is the only paradise from which we cannot be driven.”
      (Unfortunately not completely true as I witnessed with my Grandma, who was an Alzheimer victim.)

      Even when spotted, the marketing techniques might still catch you off guard. I am saying this from the position of someone who works in marketing & advertising and have always thought of myself as ‘unreachable’. Yet it still happens.

      Could you please share the apps you had mentioned in your comment – I would like to take a look at them. Thanks!

      • Chris Brown says:

        “(Unfortunately not completely true as I witnessed with my Grandma, who was an Alzheimer victim.) Indeed. That’s why I had the (good) memories emphasised.
        There are less bright memories that need to be recalled “lest we forget”, but that’s not always so easy to do.
        “Could you please share the apps ” I was borrowing a buzzword. These are purely mental skills in thought and observation.sharpened up by practice in use, and cool analysis in between live use. “Is it true?” “What is being said, what is NOT being said?” “could there be a different angle on this?” “what assumptions are being made but not overtly stated?”
        Where did we slip over from fact to opinion?

        I loved the Peugot advert which managed to imply that if I bough t this car I would also get an architect designed glass house containing a beautiful wife wearing nothing but a silk slip who was turning down the sheets in the bedroom in anticipation of my returning home.
        (unless true, I’d rather have the mileage figures and the boot capacity.)

        I’ve taught this a few times, and often start of with the unmissable before starting to develop a sense for the less blatant.
        But there’s no obvious reason why a news article which starts “The government was rocked today when…” could not have started “The government was largely indifferent today when…”
        “Natural” is a good advertising word. It ends to be used to imply “good” and “healthy”. Arsenic is a perfectly natural substance,
        and so on. I could do pages.


  4. Nathanielle Sean Crawford says:

    Can’t say that it isn’t true. Sometimes I have a hard time quantifying the spare time I have and how I use it. It’s like whether I have a limited amount or a huge amount of time, I never seem to be able to get my head in gear and finish the projects that would make me happy.

    • melangie says:

      Thanks, Nathanielle! It is the paradox of ‘avail yourself of all the opportunities available’; of course one becomes distracted. I know only one way to balance being here, recalling the past and thinking about the future – observation, deep breaths, writing, monitoring and action…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: